During initialization, the internal navigation system in some Lexus models insipidly proclaims Lexus Link Active! I always wish it was possible to swap out that obnoxious sound and make it use a Starcraft classic: Battlecruiser operational! Unfortunately, car computers are generally built with highly proprietary software platforms that are difficult to hack and largely closed to after-market third-party applications. Intel plans to change that with a new project which aims to make it possible for developers to pimp their rides with prodigious penguin power.