AT&T announced today that the latest season of American Idol generated more than 78 million text messages as watchers voted for their favorite contestants. AT&T introduced the ability to text votes in season 2 of the show.

AT&T polled 416 users to see what roll text messaging played in the shot and found that 51% of respondents say they text more frequently during the Idol season than other times. 43% say they talk about the show via text messages and 22% say that they first learned to text by voting for singers on the show.

"There's no question that Idol fans are texting in huge numbers," said David Christopher, chief marketing officer, AT&T's wireless operations. "We rolled out a lot of great Idol-themed content this season that kept fans engaged and connected. From 'American Idol' trivia, special sweepstakes, TXT chats, vote number reminders and, of course, voting, there were plenty of opportunities for AT&T customers to enhance their favorite Idol moments."

Via AT&T. More American Idol News.