We already know that in-car web browsing is on its way. Both BMW and Chrysler have already revealed that the feature is forthcoming in their vehicles, and more automakers are sure to follow. But telematics provider ATX Group is sticking its nose in to ensure that the web we're one day browsing in our cars is safe to use (read: no fun at all). ATX is working with a group called the Connected Vehicle Trade Association to push a standardized method for getting web content into automobiles. ATX is exploring ways to adapt the traditional web experience to meet the demands of the automotive environment, similar to the way mobile versions of websites target cellphone browsers, nevermind that the mobile web experience pales in comparison to surfing normal websites on a device like the iPhone, which works inside cars last time we checked. One idea is to target automobile surfing through implementation of a standard top-level domain, .car, which would house content specifically designed to work with the to-be-determined vehicular web standard.