Lackluster sales have lead GameStop to dump its remaining Zunes and swear off the MP3 players for good in the future.

Despite Microsoft’s continuing efforts to reinvigorate the Zune concept with lower prices, new accessories and new online services, retailers don’t seem to be taking the bait. On Thursday, major game retailer GameStop revealed that it has pared the Zune out of its offerings entirely, citing poor consumer demand for the decision.