TakeTV, we hardly knew ye. Unveiled just last October, SanDisk’s USB PC-to-TV video device along with Fanfare, its accompanying content portal, were both shut down on May 15th, a SanDisk spokesperson has confirmed.

The official party line is that TakeTV was no longer a priority for SanDisk as the company focuses on being at the hub of mobile entertainment. Translation: No one bought the device. It’s easy to understand why; SanDisk was outgunned and outnumbered on this set-top bet.