Regardless of the movement towards permanent unprotected downloads in online music, digital rights management (DRM) is likely to persist and may also thrive in the near future, the Recording Industry Association of America said today at a Los Angeles media conference. The music organization's technology head David Hughes observes that nearly all strategies for offering paid music still require some form of copy protection to enforce the license agreements, which are often dependent on set times or play counts.

"Any form of subscription service or limited play-per-view or advertising offer still requires DRM," he says. "So DRM is not dead."